Digitisation, digitalisation and digital transformation are often used interchangeable although these terms have fundamental different meanings. We are living in a digital world where more and more businesses excel by deviating from the traditional model within their sector. According to Gartner, US$ 1.2 trillion has been spent in 2017 worldwide on digital transformation technologies. 87% of business leaders see digitalization as a top priority and 69% of CEOs believe they must become significantly more digital to remain competitive. What does it mean to become digital, what are the opportunities and potential threats and where can you start best to create a robust new digital business model? This lunch talk will answer these questions and lift the myth that digital transformation means just to invest in IT. You will need to look at your business in a different way to remain relevant.
Speaker : Ms Claudia Marcusson, LL.M., M.Sc.
Questions for Q&A:
- Which process in your business can you make more digital? What would be the benefits?
- Imagine in 5-10 years all your clients will want to interact with you exclusively online. What changes would you need to make in your business model?
- A large client of yours wants your help for accompanying them during their digital transformation journey. Which areas can you potentially give advice on? Please discuss 5 minutes with your neighbour and share your findings with the group. Chatham House Rule applies.